On Wednesday, September 4th, Armand de Brignac celebrated the global debut of Blanc de Noirs Assemblage Three (A3) with an intimate gathering in New York.
Entering through a secret entrance, guests including director Dee Rees, actors Jeremy O’Harris and Ilfanesh Hadera kicked off the evening enjoying Armand de Brignac’s flagship Brut Gold cuvée, before entering in small groups to a separate tasting room to try Blanc de Noirs Assemblage Three (A3), personally guided by the father and son winemakers behind Armand de Brignac. A unique sensory deprivation experience, the decadent, dark space encouraged a fully immersive, focused champagne tasting.
Following cocktail hour, guests were seated at an elegant 50-foot table featuring hundreds of candles down the center and a striking, pendant floral installation hanging above. Following a menu of Peekytoe Crab & Citrus Pearl Caviar and Roast Duck, guests enjoyed a decadent pairing of Foie Gras and the Blancs de Noirs Assemblage Three (A3), officially celebrating the arrival of Armand de Brignac’s ultra-prestige cuvée to the United States.
The evening concluded with a soulful, surprise acoustic performance by Roc Nation artist Victory Boyd.